Ben Morin

Coda personal brand frameworks

Template · Brand

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Authority without enterprise bloat: tables you can audit, views that surface the next action, and a single source of truth for what you ship.

What you get

A three-layer model — positioning (who you help), calendar (what ships), and audience (who responds) — wired so weekly review takes minutes, not slides.

Design rules

  • One owner — if two people edit positioning without a merge strategy, you already lost.
  • Shipped beats planned — calendar rows default to “done / learned” states, not infinite backlog.
  • Lightweight metrics — track signals that change your next piece, not dashboard theater.

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